A good question to ask yourself when evaluating your apps is “why does this app exist?” If it exists because it costs money to buy, or because it’s the free app extension of a service that costs money, then it is more likely to be able to sustain itself without harvesting and selling your data. If it’s a free app that exists for the sole purpose of amassing a large amount of users, then chances are it has been monetized by selling data to advertisers.Koebler, J. (2018). Delete all your apps.
This is a useful heuristic for making quick decisions about whether or not you should have that app installed on your phone. Another good rule of thumb: “If you’re not paying for the product then you are the product.” Your personal data is worth a lot to companies who are either going to use it to refine their own AI-based platforms (e.g. Google, Facebook, Twitter, etc.) or who will sell your (supposedly anonymised) data to those companies. This is how things work now…you give them your data (connections, preferences, brand loyalty, relationships, etc.) and they give you a service “for free”. But as we’re seeing more and more, it really isn’t free. This is especially concerning when you realise how often your device and apps are “phoning home” with reports about you and your usage patterns, sometimes as frequently as every 2 seconds.
On a related note, if you’re interested in a potential technical solution to this problem you may want to check out Solid (social linked data) by Tim Berners-Lee, which will allow you to maintain control of your personal information but still share it with 3rd parties under conditions that you specify.