A good question to ask yourself when evaluating your apps is “why does this app exist?” If it exists because it costs money to buy, or because it’s the free app extension of a service that costs money, then it is more likely to be able to sustain itself without harvesting and selling your data. If it’s a free app that exists for the sole purpose of amassing a large amount of users, then chances are it has been monetized by selling data to advertisers.
This is a useful heuristic for making quick decisions about whether or not you should have that app installed on your phone. Another good rule of thumb: “If you’re not paying for the product then you are the product.” Your personal data is worth a lot to companies who are either going to use it to refine their own AI-based platforms (e.g. Google, Facebook, Twitter, etc.) or who will sell your (supposedly anonymised) data to those companies. This is how things work now…you give them your data (connections, preferences, brand loyalty, relationships, etc.) and they give you a service “for free”. But as we’re seeing more and more, it really isn’t free. This is especially concerning when you realise how often your device and apps are “phoning home” with reports about you and your usage patterns, sometimes as frequently as every 2 seconds.
On a related note, if you’re interested in a potential technical solution to this problem you may want to check out Solid (social linked data) by Tim Berners-Lee, which will allow you to maintain control of your personal information but still share it with 3rd parties under conditions that you specify.
I’m happy and proud to announce that my first app has been released into the App store. I’ve been working on this project for a few months now, in collaboration with the excellent team at Snapplify, in order to get this release out the door. The name of the app is The Clinical Teacher, and it’s available for download in the app store.
The Clinical Teacher is a mobile reference app (currently only for the iPad and iPhone but soon for Android as well) aimed at clinicians, clinical supervisors and clinical educators who are interested in improving their teaching practices. The idea is to develop short summaries (5-10 pages) of concepts related to teaching and learning practice in the clinical context, integrating rich media with academic rigor. Think of the app as a library within which various articles will be published and made available for download.
Each article within the app is based on evidence and provides insight into teaching and learning strategies in the clinical context. The articles are developed from the ground up by domain experts, making use of peer-reviewed publications and open educational resources to deliver a concise summary of the topic being explored. Articles are comprehensive enough to give you a better understanding of the topic but concise enough to cover in one sitting. However, additional resources are also provided so that you can explore the topics in even more depth.
At the moment, the content is available for purchase for a minimal fee (e.g. the Peer Review of Teaching article is $0.99), although we will push out some articles for free as we move forward. We’re inviting clinical educators to consider publishing through The Clinical Teacher with the idea of developing content that is more “academic” than a blog post, but less so than a peer-reviewed publication. Apple and Snapplify both receive 30% of the cost of the article, meaning that the author receives 40% of whatever the article makes. And you get to have your content in the app store. This may change over time, depending on how much editorial and layout of articles we have to do before work can be published. If you’d like to write a short piece for The Clinical Teacher, submit your idea here.
The idea is that over time we’ll work with Snapplify to develop features in the app that move it beyond a content delivery app and integrate social features which we can use to create a community around teaching and learning practices in clinical education. But that’s for later. Right now it’s just great to see the app available after all the effort. I’d love to hear any feedback or suggestions for improvement.