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education technology

In Beta and sunsetting consumer Google+

Action 1: We are shutting down Google+ for consumers.

This review crystallized what we’ve known for a while: that while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps. The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds.

I don’t think it’s a surprise to anyone that Google+ wasn’t a big hit although I am surprised that they’ve taken the step to shut it down for consumers. And this is the problem with online communities in general; when the decision is made that they’re not cost-effective, they’re shut down regardless of the value they create for community members.

When Ben and I started In Beta last year we decided to use Google+ for our community announcements and have been pretty happy with what we’ve been able to achieve with it. The community has grown to almost 100 members and, while we don’t see much engagement or interaction, that’s not why we started using it. For us, it was to make announcements about planning for upcoming episodes and since we didn’t have a dedicated online space, it made sense to use something that already existed. Now that Google+ is being sunsetted we’ll need to figure out another place to set up the community.

 

By Michael Rowe

I'm a lecturer in the Department of Physiotherapy at the University of the Western Cape in Cape Town, South Africa. I'm interested in technology, education and healthcare and look for places where these things meet.