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Posted to Diigo 06/14/2010

    • Remember that innovation requires no fixed rules or templates — only guiding principles
    • If you’re not having fun (or at least enjoying the process) something is off
    • Always question authority
    • Make new mistakes
    • Reconfigure space whenever possible
    • Ask questions about everything. After asking questions, ask different questions. After asking different questions, ask them in a different way
    • Ensure a high level of personal freedom and trust
    • Learn to tolerate ambiguity and cope with soft data
    • When you’re promoting innovation in-house, always promote the benefits of a new idea or project, not the features
    • Think long term
    • Involve as many people as you can in the development of your innovation initiative so you get upfront buy-in
    • Deliver each important message at least six times
    • Don’t focus on growth. Growth is a product of successful innovation
    • Develop a process of trying out new concepts quickly and on the cheap. Learn quickly what’s working and what’s not
    • Know that attacking costs as a root problem solves nothing
    • Seek diversity of viewpoints. Get people together across functions
    • Don’t make innovation the responsibility of a few
    • Pay particular attention to alignment
    • Do your best to ensure that linear processes give way to networks of collaboration

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